CINEMA4d_Propane_blog

Years ago, I felt myself becoming jaded with the work I was doing. This is not an uncommon feeling for many at one time or another in their career, and after working in the design industry for more than a decade, I was feeling it pretty keenly. The usual tools were not as exciting to me, and I needed something to reenergize me. Thankfully, I took a contract position with …

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ps_blog

As the economy begins to pick-up in the US, most automobile manufacturers are asking a key question internally: what do we need to do to remain relevant, competitive, and even grow our influence?

Thankfully, the automobile industry as a whole may be one of the most observant in terms of evolving customer needs and digital technology trends. Everyone has long talked about how a seamless, intuitive experience across smartphones, tablets, and …

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Healthcare_Lifestyle_Brand

Healthcare companies, such as insurance providers and hospital networks, are missing an important opportunity to make a more authentic connection with customers. Typically, people only think of health when they have to such as when they are sick. Talk about negative association.

So, how can you move from a place of sickness to a destination for health? CVS made the news when it announced that it would cease to sell …

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Social_Networks_Image

The other day, I was chatting on Facebook with a friend who lives in Mexico City and he asked me to get WhatsApp. I’ve learned through my Dad and his friends, who also reside in different parts of Mexico, that it’s their preferred method to share jokes, pictures and staying connected with each other. It took me a little while to be convinced to download yet another app, and try …

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pirate_blogpost_sf

Hollywood has not done a great job showing what Pirates are, and what a Pirate’s life is like. It was not all ‘yo ho ho and a bottle of rum.’ In fact, Pirates were some of the most organized, democratic and creative people of their time. However, despite being so organized, they were still Pirates, which means that anything they wanted, they had to hunt it down themselves and take …

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sf digital agency blog

We live in an age where video streaming giants like YouTube, Netflix and Hulu dominate your living room. More often than not, the likes of Pandora, iTunes Radio and Spotify can be heard streaming from the internet to Bluetooth wireless speakers and headsets. All of your Word documents and spreadsheets are conveniently up in the cloud on Google+ and Dropbox, ready to view or edit from your laptop, tablet or …

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Time off from tech

Facebook, Instagram, Twitter, Pinterest, LOLcats, a never-ending stream of great things to do on the internet. The worst and best part? It’s so accessible. At. All. Times. As tech gets smaller, it’s easier to carry around more and more gadgets and have all of the internet right at your fingertips. So much so, that you could get overwhelmed without even realizing it.

This past summer I participated in Camp Grounded

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mita

On December 17th I woke up and checked Facebook, as I do every day, and noticed one story being shared over and over again. The headline read, “After 30 hours of work, Copywriter Mita Diran collapsed and died”. It seemed a chord has been struck with my agency colleagues from around the world, and for good reason. We all have memories of pulling ‘all nighters’ and giving everything we had …

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Holiday_cheer

The holidays are seemingly the busiest time of the year, both professionally and personally. Not only are we trying to find the perfect gifts while scheduling holiday parties and arranging travel plans to see friends and family, but also managing end-of-year client deadlines and wrapping up projects and loose ends before the year closes. In the midst of the hustle and bustle of a digital agency, we often lose sight …

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screen_devices

One of my favorite parts about Luke Wroblewski’s workshop at this year’s An Event Apart conference in San Francisco was the demonstration of some of his recent work with Windows 8. Specifically, Microsoft’s new “Snap” feature which allows users to place one app on the side of the screen where it will continue to run, while you continue doing something else within the main part of your screen. “Great, Chris,” …

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